Marcha Chaudry, Esq. is a regulatory attorney, policy strategist, and founder of Equity Wellness Co (EWC), a consultancy that helps beauty, wellness, and consumer product companies navigate complex regulatory requirements and bring products to market responsibly. With more than a decade of experience in cosmetics regulation, consumer safety, public policy, and compliance, she advises brands ranging from emerging startups to established global companies on FDA and FTC compliance, product safety, labeling, advertising claims, quality systems, and international market access.

Marcha is among the few attorneys who contributed to the development of provisions within the Modernization of Cosmetics Regulation Act (MoCRA) and has worked extensively with policymakers, industry stakeholders, and regulatory agencies on issues involving cosmetic safety, ingredient transparency, consumer protection, and regulatory reform. She has testified before Congress and engaged directly with the FDA on matters affecting the beauty and wellness industries.

Through EWC, Marcha supports brands, manufacturers, laboratories, retailers, and nonprofit organizations by developing compliance programs, conducting regulatory reviews and audits, overseeing global compliance initiatives, and helping organizations build systems that support sustainable growth and consumer trust.

A recognized thought leader, Marcha is a frequent speaker at major industry conferences and events, including MakeUp in New York, In-cosmetics, and the ACI Cosmetics & Personal Care Products Conference. She serves on several industry and nonprofit boards and is widely known for translating complex regulatory requirements into practical business strategies that help organizations reduce risk, strengthen credibility, and scale with confidence.