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Claims Are Being Tested - Not Just Written
In the EU, cosmetic claims must not imply characteristics or functions the product does not have and scrutiny increasingly focuses on whether the supporting evidence actually matches the wording and consumer takeaway.
Beyond the headline claim, the operational risk is the evidence trail: common criteria require adequate, verifiable support that reflects state-of-the-art practice, and the responsible person must ensure claims remain consistent with documentation held in the product information file.
This forum is designed to help you close the gap between marketing language and defensible proof so what you publish, print, and promote stands up under scrutiny.
A Forum Built Around the Claims Approval Journey
Before a claim reaches the market, teams must answer difficult questions.
Permission
Can we say this?
Evidence
Does the evidence support the exact wording?
Interpretation
Will the consumer understand it the way we intend?
Defensibility
Is the documentation strong enough if the claim is challenged?
The European Forum on Cosmetic Claims, Substantiation & Certification is designed around these real decision points following the journey of a claim from concept to evidence, wording, certification, review, approval, and market use.
Why this conversation matters now?
Cosmetic claims are becoming more visible, more technical, and more closely reviewed.
Brands want stronger differentiation. Consumers expect transparency. Regulators expect accuracy. Marketing teams want language that performs. Legal, regulatory, and scientific teams need confidence that claims are supported before they reach the market.
This forum gives attendees a practical space to examine how claims are created, reviewed, substantiated, certified, and defended.
About the Forum
The 2026 European Forum on Cosmetic Claims, Substantiation & Certifications is a focused, one-day program dedicated to how claims are justified in practice across substantiation methods, documentary expectations, certification language, and borderline risk areas.
You will hear from cross-functional perspectives (brands, regulatory, scientific substantiation, legal, certification/testing) and work through practical claim scenarios that testing labs and compliance teams routinely face.
About Regulatory Leaders.
Celebrating the Regulatory Leaders Behind the Decisions That Shape Industry
Regulatory Leaders was created to celebrate the people behind regulatory decision-making: the professionals who interpret change, manage risk, guide responsible product communication, and help bring products to market with confidence.
Our focus is on bringing those voices forward through peer-level intelligence, focused forums, private receptions, and community-led conversations.
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